However, the major challenge lies in getting down-liners / new people to register and be part of the MLM business. Other not popular brands are Edmark, Tianshi, AIM Global, Forever Living Products, Oriflame, and Neolife. Result shows that Nature Renascence International (NRI), Longrich, and Norland are the major MLM brands.

The data was analyzed using Structural Equation Modeling (SEM) and descriptive statistics. An online survey was administered on 227 networkers of MLM in South-East, Nigeria. This study therefore examines the issue of MLM and motivating factors and continued intention to engage in MLM in the health related product categories. Descriptive statistics and SEM statistical tool was employed in the analysis. The study considered multilevel marketing in health with a key focus on the relationship between multilevel health products and continuance intention. Its increasing acceptance in Nigeria is because people find it an alternative option to addressing diverse health concerns amidst other economic benefits. This recruited sales force is referred to as the participant’s “downline”, and can provide multiple levels of compensation.Multi Level Marketing (MLM) for healthcare product is one of the dramatic transformations that have emerged in contemporary times with varying behavioral responses. Multi-Level Marketing (MLM) is a marketing strategy in which the sales force is compensated not only for sales they generate, but also for the sales of the other salespeople that they recruit. Leader और leadership Qualities क्या है ?ĭefinition Of Network Marketing/ Multi-level marketing.

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